Facebook LIVE – or as I call it, FBTV – is everywhere!

We are truly in a glorious age for video and broadcasting. Now, with the push of a button, anyone, anywhere can be seen by millions. It’s easier than ever to get your 15 minutes of fame and everyone is jumping on the bandwagon. My feed is full of folks (and businesses) broadcasting seemingly 24/7. It is exciting. But it is also not completely “ready for prime time” just yet!

In fact, in these early stages of FB Live, most of the content not very good – bad basics with the camera, no interaction, no purpose, no excitement (you sitting at your desk talking about cats is not going to gain you a following – sorry). But there are ways to get better starting immediately.

Here are seven simple tips to get you on the road to being the next social media video star!

1 – Take A Minute To Get A Decent Set Up

If you are inside, turn on a lot of lights (dark video is not a good thing), find a nice backdrop, and set the phone somewhere steady (lean it against a book or put it on a shelf). If you are holding the phone, try to be as steady and consistent as possible and hold the “shot” in one place as long as you can (translation – don’t keep moving the camera!)

Also, just like a selfie, put the phone slightly above eye level so you are looking up just a tad – it’s more flattering and if you are going to broadcast you might as well look your best! If you are outside, find a quite space, with the sun facing your face (but don’t squint), ideally a shady area with great sunlight behind you.

2 – Get Connected (part 1)

Make sure you have a solid wi-fi signal before you start – or a least a strong 4g connection – no one wants to watch your constantly freezing and jumping broadcast.

3 – Promote Yourself

If you know you are going live, tell your fans and friends in your news feed. Give them the chance to tune in. You can say something as simple as “Make sure to tune in in ten minutes for my live show about grilling great burgers!” Also remind them to hit the “FOLLOW” button while you are live so the can get a notice the next time you broadcast.

4 – Settle In For The Show

Broadcast for at least ten minutes. This gives your fans and friends time to find you and tune in. It also gives them time to share your broadcast with friends and followers (and make sure to ask them to share!)

5 – Have A Reason

Content is king. Just like with TV or at the movies, your audience wants to be entertained, informed, intrigued or all three. You don’t need an epic announcement or a new product roll out to go live but you DO need content. Before you start, have a purpose and plan. Be engaging and interesting and people will tune in and stay tuned in. Be pointless and rambling and no one will care (even if they are your friends!)

6 – Get Connected (part 2)

Engage with your viewers – say their names, read their comments, answer their questions. FBTV is a fantastic way to connect with your audience in real time and in a real way. Start a conversation, don’t just sit there and talk.

7 – Have Fun

Easy enough right!? Be likable, laugh, smile, be witty, tell stories, entertain the masses. FB Live is a great way to add some personality to your FB feed and persona, no matter of it’s for personal growth or business growth so… just go for it! Show your true self and let your rock start shine. Don’t worry about being “polished” just worry about being in the moment!

Finally, like with most things in life, the best tip I can give you is to just jump in and DO IT! Trial and error, practice makes perfect, learn from your mistakes. The more you use FB Live, the better you will get and the more comfortable you will be. And the next thing you know, you will have a daily show with thousands of raving fans and followers!

Good luck and if you want more help, use this link learn more about FB Live… https://www.facebook.com/facebookmedia/best-practices/live