Some iPhone apps will now include outgoing links for in-app purchases. When you open one of these links, you'll be met with a warning—Apple will tell you that it isn't responsible for the privacy or security of your purchases on the general web. This warning is perfectly reasonable, but it shouldn't dissuade you from purchasing items outside the App Store.
Some iOS Apps Will Now Link to External Websites for Purchases
This system may provide new opportunities for discounts and promo offers.